Sunday, October 27, 2013

University absolutely sure unemployed Gen Y graduates want to donate to new capital campaign

Wants to donate to the gym
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Metro University is sure its tens of thousands of unemployed and underemployed Generation Y graduates really want to donate to their new capital campaign. It believes it so strongly that it’s planning to send them a wall of fundraising emails, letters and social media messages.

The University’s new campaign, The Moneybags Gym Campaign, will seek more than $50 million in donations to match the $5 million pledged by rich philanthropist Sid Moneybags. The new gym complex, which will be built next to the existing gym complex, will feature more gyms, a second swimming pool and more lockers. University Vice-President of Advancement Sandra Snidely says it’s something that Gen Y’s would just love.

“This is a great opportunity, a chance for our unemployed and debt-ridden Gen Ys to really leave a powerful legacy for future unemployed and debt-ridden generations,” Snidely says. “This is a once-in-a-lifetime chance to make a difference in the world…well, until the next capital campaign starts.”

Half of the University’s 50,000 graduates are now under 30. Recent Alumni surveys found that as many as half of each graduating class were unemployed, underemployed or simply hiding out in their parent's basement. The average debt load of graduating students was $25,000, and nearly a third were in default on payments. Despite that, Snidely says she thinks Gen Y graduates have such pride in the university that they will find the money somehow to make at least a $100 monthly gift to the campaign.

“Once they read about the new basketball courts and the larger bathrooms in this new gym, they will realize that they can’t pass this opportunity to make their mark on our university,” said Snidely. “They don’t need that new phone, that trip to the mall or food to eat. Those are frivolous things. A gym that will last 30 years that they had an infinitesimal hand in creating. That’s worth spending money on.”

The campaign ran into opposition when it sent out a massive direct mail piece to 10,000 recent graduates asking for gifts of more than $200 each. A number of graduates complained, and others went on social media to protest against the targeting of Gen Y graduates. Snidely says she’s sorry that some people were miffed by being asked for a donation to the university that put them into debt and left them without a job when they graduated.

“You know my heart goes out to them. It really does. But this gym is so absolutely amazing, I believe it is our duty to let each and every one of them know about it. It’s that’s special,” she said.

“And you know they gave us thousands of dollars in tuition while they were here. What’s a few hundred more? It’s not a lot to ask, really.”
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