Monday, August 5, 2013

Study says most US charities should be able to master crowdsourcing just before they go bankrupt



Most US charities should be able to master the change that crowdsourcing will bring over the next few years, just before they go bankrupt because of that change. That’s the conclusion of a new study that predicts that the new, revolutionary social finance tool will gain widespread acceptance among US charities before it puts most of them out of business.

“This is really great news. For the first time, it appears US charities have managed to get ahead of the technological curve. Instead of just being flattened by the steamroller of change, US charities have finally learned how to manage ever so slightly before being turned into roadkill,” said Dr. Dufus Snidely of the Center for Meaningless Research at the University of Southern West Virginia, which conducted the research.

“If this happens as we predict, then the charity sector can die and suffer horribly knowing that it achieved a great accomplishment.”

The study of crowdsourcing looked at adoption rates among US charities and polled charity leaders about their perceptions and future plans. The result, said Snidely, was the conclusion that crowdsourcing is within the grasp of most US charities.

“They have what it takes. The online infrastructure, the marketing skills, the social media connections. We think that most of them will successfully move into crowdsourcing in the next few years,” he said.

The success at crowdsourcing will be fleeting though, according to the research. The Center also concluded that crowdsourcing will likely kill off most US charities shortly after they adopt it.

“It’s sort of like the Anti-Christ of fundraising,” he explained. “The crushing level of competition it will bring coupled with the focus on micro-needs rather than on operational-type fundraising will act as a plague on US charities, eventually destroying most of them.”

Snidely says other technological changes have had different impacts of charities. The introduction of the Internet and, more recently, social media, brought similar changes.

“Most US charities were slow to adopt the Web when it came out. And they were extremely slow in picking up social media,” Snidely said. “They suffered as a result, but went on to make the most of it.”

“Here, we see the reverse. They are actually getting out in front of the change for once. And that’s great. Too bad it will only be for a short while.”


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