The 19 minute video, featuring a shaky, mostly out-of-focus pictures and terrible audio, features a guided tour of the Foundation’s shelter and interviews with members of the board and the executive director. Called “Video showing the facilities of the Metro Animal Foundation and why you should give (with lyrics)”, the video has been seen 25,000 times since it was released last month. However, most of the comments and feedback from the video show that it was wildly popular because it was terrible.
“We were really excited when someone suggested we make a YouTube video, but after we started to get all the negative comments and “dislikes” we realized what a truly wretched organization we really are,” said board chair David Snidely.
Many of the comments dwelled on the total lack of focus of the video and the scene in which someone pretends to be the voice of one of the dogs in the Foundation's shelter.
“These guys are so very lame. They must really suck at fundraising,” wrote Alien8Fred in his YouTube comments.
“They might actually get donations if they said what they did. I have no idea what they want the money for. Plus, they should hire actors or something because they all look really ugly and stuff. Yech,” wrote LonelyGirl62652542 in her comments.
The video was shot and produced by Kevin, a member of the board of directors, who claimed to know a great deal about videos and social media.
“He said a short video would drive people to our door. We believed him. Plus, he was the only one of us who had a video camera,” said Snidely.
Kevin and his girlfriend, Sonia, shot the video in 45 minutes one Tuesday night. They based it on other videos they saw on YouTube and their own inner muses which most members of the board now agree were sadly lacking.
“Kevin is a nice guy, but interviewing dogs and cats in the shelter and making them lick the camera was a bad idea. It just attracted the wrong crowd,” added Snidely.
The video has garnered one donation so far -- Kevin’s mother, who made a $5.00 gift. At the same time, many long-term donors and funders have started to reconsider their funding because of the video.
“I kind of forgot that we give the Foundation funding. After watching the video I can’t believe we give them any money at all. They are total boneheads,” said Derner Thwaites, the CEO of the Metro United Way.
"Watching this video makes me start to believe in animal euthanasia, and I have 10 cats," said Mrs. Betty Dibble-Brewer, age 95, and the Foundation's most loyal donor. "I really think they need to get a life."